Njengoba intuthuko eqhubekayo yezikhathi iqhubeka, izambulela ziye zaba yinto ebalulekile kancane kancane ekuphileni kwethu. Phela, kunezimo ezingalindelekile, futhi ngiyazigwema izindwangu. Ngalesi sikhathi, ukusebenza kwezambulela kungathuthukiswa kakhulu futhi kancane kancane kube yinto ebalulekile ekuphileni kwethu. . Uchungechunge lwemisebenzi yezambulela lusinika impilo ephephile nekhululekile.
Izinkampani zemikhiqizo zinaka kakhulu indlela yokuphila yamakhasimende. Ukuze kuhlangatshezwane nezidingo zokuthenga ezahlukahlukene zeqembu labathengi eliqondiwe, izitolo zemikhiqizo yezambulela zemikhiqizo zengeze uchungechunge lwemikhiqizo efana nezikhafu zikasilika, izigqoko, izibuko, amatende neminye imikhiqizo ehlobene ngokwethula umkhiqizo we-terminal. Ukwethulwa okuhlanganisiwe ezitolo ezikhethekile ze-terminal kunikeza abathengi izinketho eziningi; akugcini nje ngokuhlangabezana nezidingo ezahlukahlukene zamakhasimende, kodwa futhi kucebisa umugqa womkhiqizo wemikhiqizo ye ...
1. Gwema ngempumelelo amaphutha omsebenzi owodwa wemikhiqizo yesambulela
Kusukela ezikhathini zasendulo, izwe lami libe yizwe elikhulu ekwenzeni izambulela. Isiko lendabuko lama-ambulela liyachuma. Ikakhulukazi eminyakeni yamuva nje, imboni yama-ambulela yezwe lami ithuthuke ngokushesha, futhi kuye kwavela izinhlobo eziningi zama-ambulela ezifana ne-“paradise umbrella” kanye ne-“plum umbrella”. Izitolo ezikhethekile zama-ambulela zingena buthule esifundeni sebhizinisi esichumayo sedolobha, ziphula imodeli yokumaketha yendabuko.
Uma isitolo esikhethekile se-ambulera yomkhiqizo sithengisa kuphela izambulela, umkhiqizo uba munye kakhulu futhi awukwazi ukuhlangabezana nezidingo ezahlukahlukene zamakhasimende. Imikhiqizo ehlobene efanayo ivela esitolo esikhethekile, okucebisa kakhulu isakhiwo somkhiqizo wesitolo esikhethekile futhi kugwema ngempumelelo umsebenzi owodwa we-ambulera.
2. Izitolo zesambulela zomkhiqizo zithembele ekuthatheni izindlela zokuphila zabathengi ukuze zihehe ukuhlanganyela kwabathengi
Indlela yokuthenga enezigaba eziningi, eyodwa isondele kakhulu ezidingweni ezahlukahlukene zabathengi. Sekuyisitayela ekwakhiweni kwezitolo zokuthengisa. Izitolo zezambulela ezinophawu zingabamba kuphela indlela yokuphila yabathengi abaqondiwe. Gxila kakhulu ezidingweni zokuthenga zabathengi futhi uhlangabezane nabathengi abaqondiwe. Isifiso sokuhlangenwe nakho endaweni singabamba ukunaka kwabathengi embuthanweni webhizinisi wedolobha ophithizelayo futhi sifinyelele imigomo yokuthengisa. Ngakho-ke, akumangazi ukuthi izitolo zezambulela zinikeza imikhiqizo ehlobene nokuzilibazisa yangaphandle, njengezikhafu zesilika, izigqoko, izibuko, amatende, njll. . Izitolo zezambulela azisathengisi izambulela, kodwa indlela yokuphila yokuzilibazisa yangaphandle ehambisana nezambulela. Kufana noVanke othengisa hhayi izindlu kuphela, kodwa futhi nohlobo lokuphila, impilo enempilo neningi. Ukuncintisana kwemakethe yanamuhla kushintshe kusuka ekuncintisaneni komkhiqizo kuya ekuncintisaneni kwendlela yokuphila kanye nokuncintisana kwezixazululo. Ukuziphatha kwabathengi empilweni kuye kwashintsha kakhulu, futhi sebebe “ngamavila” kanye “neziwula” ngokwengeziwe. Ngokucebisa umugqa womkhiqizo wokugcina, isitolo se-brand sambulela sihlanganise ngobuhlakani amaqembu abathengi aphishekela ukuzijabulisa kwangaphandle kanye nemfashini kumakhasimende aqondiwe, kusukela ekuziphatheni ngendlela yokuphila ngaphambi kokukhetha, kanye nokubamba abathengi ngokuqinile ezandleni zabo.
3. Uhlu lwemikhiqizo ecebile yezitolo zomkhiqizo luyindlela ethandwayo embonini
Inkampani yomkhiqizo ephumelelayo yakha isandiso sesigaba esifanele esizungeze indlela yokuphila yabathengi abaqondiwe, okungakhuthaza kakhulu intuthuko esheshayo yomkhiqizo. Isibonelo, i-Rejoice yethule imikhiqizo eminingi njengensipho ye-Rejoice kanye ne-Rejoice shower gel ngemuva kwe-shampoo; i-Fuguiniao ilandela izicathulo zesikhumba. Yethule imikhiqizo eminingi njengezingubo ze-Fuguiniao kanye nezimpahla zesikhumba ze-Fuguiniao. Izinkampani eziningi zomkhiqizo ziyazi ngokuthembela emigqeni yemikhiqizo ecebile ukuze zibambe abathengi ngokuqinile. Ngesikhathi esifanayo, njengoba ukumbozwa kwenethiwekhi kanye nokwakheka kwetheminali kungashintshi, umugqa womkhiqizo ocebile ukhuthaza ngempumelelo ukuthengisa futhi uhlangabezana nezidingo eziningi zabathengi abaqondiwe. Izinkampani zomkhiqizo zenza izandiso zesigaba, zicebisa imigqa yemikhiqizo ngokusekelwe kakhulu ekuvimbeleni izindlela zokuphila zabathengi, kusukela ezidingweni zokuthenga ezahlukahlukene zabathengi, kanye nokwenza izandiso zesigaba ezifanele; imboni yesambulela, njengemboni entsha esanda kungena ohlelweni lwesambulela se-brand, inesihibe esikhulu. Ungumkhiqizo owodwa. Ngokusekelwe ekufundeni ohlelweni lwesambulela sezinye izimboni, ukucebisa umugqa womkhiqizo nokuwuveza kutheminali kuyisimo esingenakugwenywa sesambulela se-brand monopoly.
Isikhathi sokuthunyelwe: Mashi-05-2021