Ungawakha kanjani umkhiqizo wesambulela sakho

Ungawakha kanjani umkhiqizo wesambulela sakho

Ibrendi yesambulela yigama elilodwa kanye nelogo etholakala emikhiqizweni emibili noma ngaphezulu ehlobene enikeza izidingo ezihlukene.Isibonelo, i-Heinz iwuphawu lwesambulela ngoba igama litholakala emikhiqizweni ehlukahlukene efana ne-ketchup, isinaphi, uviniga, ubhontshisi, nokunye.

Izinhlobo zezambulela ziyaziwa nangokuthi izinhlobo zomndeni.

Inkampani noma umkhiqizi usebenzisa isu lomkhiqizo wesambulela lapho engafuni ukuba nemikhiqizo yomkhiqizo ngamunye.

Imikhiqizo yezambulela ihlala iqala njengemikhiqizo ngayinye.Ngokwesibonelo, uHeinz waqala ngokwenza ukhukhamba.Kodwa izinkampani zisebenzisa impumelelo esigabeni esisodwa somkhiqizo ukuze zingene kwesinye, inqubo ebizwa ngokuthiisandiso somkhiqizo.

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Umbrella Brand vs. House of Brands

I-house of brands yinkampani engumzali edayisa imikhiqizo ehlukene enezinhlobo ezahlukene zemikhiqizo, ezinye zazo okungaba izinhlobo zezambulela.

Izinkampani ezifana ne-P&G, i-Heinz-Kraft, i-Reckitt-Benkiser, ne-Unilever ziyizindlu zemikhiqizo.Benza imikhiqizo ehlukahlukene futhi basebenzisa iqoqo lemikhiqizo ukuyimaketha.Ngokuvamile zibizwa ngephutha izinhlobo zezambulela.

Izindlu zemikhiqizo zilungile ngenkampani engumzali engenakho ukuxhumana nomkhiqizo engqondweni yomthengi.Okubalulekile ukuthi umkhiqizo unengqondo kumakhasimende.